Is Afterlife AI Legit? Check Us Before You Believe Us

Idy Pty Ltd owns Afterlife AI, and the Australian Business Register entry is public. An Australian Business Number (ABN) is the public identifier a business carries on the national register, and anyone can look one up free. Ours is 22 688 561 042. The record shows an Australian private company, active and GST-registered from 30 June 2025, located in New South Wales, holding the business names Afterlife AI and Timeless AI since 3 July 2025. Timeless AI is the same product under a second brand.

The number also appears where the Australian Competition and Consumer Commission says it should. The ACCC's guide to checking a business is genuine tells consumers to look for an ABN or ACN on the website and in the terms. Ours is printed at the top of the privacy policy and of the terms of service, which name the courts of New South Wales for disputes and the Office of the Australian Information Commissioner as the place to complain if we fail you.

Then the store. Apple's listing for Afterlife AI: Digital Legacy App shows Idy Pty Ltd as the developer, the app as free with in-app purchases, and the two paid plans at $14.99 and $29.99. Apple verifies the legal entity behind a developer account, so that name is a second register, kept by someone other than us.

One concession. The register dates the ABN to June 2025. A year-old company asking for a lifetime of memories is a fair thing to weigh, which is why the free build exists and why this page ends with testing us rather than trusting us.

A company that hides its number does not want to be found.

Yes. I am Chris Williams, born in Sydney, founder and CEO of Idy Pty Ltd, architect of Executor Lock, and before this the founder of Natural Solar, an Australian solar energy company. The about us page carries the press list, and every outlet on it can be checked against that outlet's archive.

Three items establish that a real person answers for this company. In January 2026, Channel 10 News ran a national segment on Afterlife AI, and the segment is on YouTube. On 30 August 2026, EL MUNDO, Spain's second-largest daily, published a two-page interview with me by Ricardo F. Colmenero in its PAPEL supplement, in which I was asked about the soul, about grief, about the requests we refuse, and about what happens if the company fails. On 4 February 2026, The Conversation published an analysis of the AI afterlife category by Wellett Potter, Senior Lecturer in Law at the University of New England.

The third is not an endorsement. Potter frames a person who signs up for a service like ours as licensing data about themselves before they die, and lists what the law has not answered: what happens if the business closes, whether the data gets sold on. Her advice is that "it's important to always read the terms and conditions". The sections below answer her questions in public.

The patent claim on our about page is also checkable. The page states that Idy was ranked second nationally for Australian patent filings in the IP Australia 2026 Report, behind only Aristocrat and ahead of CSIRO, ResMed and the University of Melbourne. The Australian IP Report is IP Australia's annual account of patent, trade mark and design activity, and the 2026 edition is public. Spruson & Ferguson's summary of the report, published 13 May 2026, lists the top domestic applicants as Aristocrat Technologies Australia (123), Idy (43), Sense2 (41), Thanh Tri Lam (40) and Yaohui Liang (34). Patents do not make a product good. They make a company hard to fake.

A founder on the record can be asked the hard questions. Ask them.

Your data is hosted in Australia, encrypted, never sold, and yours to delete. Those four claims come from pages you can read, not from this one. The App Store listing describes an Australian company with Australian hosting. The trust page states that data is encrypted at rest with AES-256 and in transit with TLS 1.3.

The privacy policy is where promises become obligations. Idy Pty Ltd operates Afterlife AI from New South Wales under the Australian Privacy Act 1988, with GDPR for EEA users, the UK Data Protection Act 2018 for UK users and the CCPA for Californians. Section 7 says we do not sell, rent or licence your personal data, and do not use it to train AI models unless a separate agreement expressly permits it; the trust page says it plainly: we do not use your data to train general AI models. Section 9 says that on deletion all personal data is removed within 30 days, including backups. Section 10 lists your rights, including a portable copy of your data.

Two honest qualifications. Hosting is Australian and some processing partners are not: the policy allows transfers to subprocessors under standard contractual clauses, and voice synthesis runs through a partner rather than on our own servers. And deletion changes hands at death by design. While you are alive, deletion is unconditional. After your Executor Lock activates, the locked Persona is retained until your Executor requests deletion or 25 years pass, whichever comes first, under the rules you set while alive. Executor Lock is the mechanism that locks your Persona as a perfect snapshot once your nominated Trusted Contact confirms your death, with nothing added, no retraining and no drift; how Executor Lock works is documented in full.

Safe is a policy you can read, not a word on a homepage.

We refuse to recreate anyone who did not consent while alive, we refuse users under 18, and we refuse to let a Persona keep learning after death. Each refusal costs us revenue, and each is written down at the lines we will not cross, so a reader can hold us to them.

The refusal we exercise most often is the first. People write to us after a death, with recordings on a phone and a wedding video, asking whether we can build their father or their son. We say no. The one exception I can imagine is explicit written consent left by the person themselves, in a will for instance, and that consent almost never exists today. A product that took those recordings would be assembling a person who can no longer correct a word.

The others follow from the same principle. Nobody under 18, or under the local age of majority, may build a Persona; the terms say so in section 2. Video is held to a higher bar than voice, because a face that is nearly right does more harm than no face. The personality is locked at verified death. And grief is never an engagement metric: the product detects a concerning conversation, refers the person to a local helpline for their country, and stops.

In this category, what a company refuses is the product.

Start building your legacy Free build, 50 memories, no card required.

A reviewer would find the following limits, so you should hear them from me first.

• We are young. The register dates the business to mid-2025. Our answer is a product you can test in full without paying, and governance written into a contract rather than a promise.

• The Android app trails the iPhone app. Afterlife AI runs on iPhone, on Android and on the web at app.afterlife.ai; the iPhone app leads on features, and the Android app does not yet have everything the iPhone app has. Details at the Afterlife AI app page.

• Export covers your written data and memories. You can export those as a structured file at any time. Portability of media and voice recordings is a commitment, not a feature you can click today.

• No video promise. Where video exists it is made only from a person's own recording, with consent, behind quality gates we set deliberately high. We will not tell you a date.

• The App Store age rating is Apple's content classification, not our rule. The listing shows 4+; the terms require 18. Adults only.

• We publish no testimonials, ratings or user counts on this page. The ACCC lists a site showing only glowing reviews as a warning sign, and we would rather you read the store listing yourself.

None of those is fatal to legitimacy. All of them are true.

Build free, export, delete, and see whether each step does what this page says. The free plan is a one-time build budget: 50 memories to start your Persona, no card, and a build that never expires. The free plan also includes recording your voice with the first listen free, Executor Lock setup with one Trusted Contact, and 100 MB of storage. A useful test runs in an hour and costs nothing:

1. Create an account at app.afterlife.ai and read the consent disclosure, which signup will not let you skip.

2. Record a handful of memories in your voice and confirm your Persona answers only from what you said.

3. Open Executor Lock setup and nominate one Trusted Contact; the Agreement is presented there in full.

4. Export your written data and check the file is yours to keep.

5. Delete the account and confirm nothing remains.

If you then decide to pay, Legacy is $14.99 a month (500 memories, your Persona in your own voice) and Eternal is $29.99 a month (unlimited memories and storage, family legacy planning). A single payment of $89.99 gifts a year of Legacy and never auto-renews. Prices are in US dollars, your family inherits the time you have paid for, you can stop paying at any time, and your free build stays. The breakdown is at Afterlife AI pricing.

Nothing about legitimacy needs your card.

A scam in this category takes a large upfront fee for forever, gives you no way to export or delete, and shows no company you could find. I am describing the shape, not naming anyone. This category has already seen companies collect years of family recordings and then shut down, which is why what happens when a digital legacy company shuts down is a page on this site rather than a footnote.

The ACCC's checks translate directly: a registration you can search, a location that matches it, terms and a privacy policy visible before you pay, no unusual payment methods, and reviews that live off the seller's own site. Add three for this category: whether the service will recreate a person who has died from uploaded recordings, whether the personality can change after death, and whether anyone has written down what happens to your data if the company fails.

Forever is a promise. A deletion button is a fact.

So the opening question gets an answer you did not expect from a founder. Is Afterlife AI legit is a question you should refuse to let me answer. Open the register. Open the store listing. Read section 9 of the privacy policy and section 4 of the terms. Build fifty memories, export them, delete them. If any of that fails to match this page, write to hello@idy.ai and I will fix whichever is wrong.

The standard is not sounding trustworthy. The standard is whether a stranger can check.

Is Afterlife AI a scam?

No. Afterlife AI is operated by Idy Pty Ltd, an Australian company with a public ABN (22 688 561 042), listed on Apple's App Store under that developer name, with a founder interviewed on Channel 10 News and by EL MUNDO. The free plan asks for no card, the privacy policy sets out deletion within 30 days, and you can export your written data before paying anything. A scam in this category takes a lifetime fee upfront and shows you no company. Check every claim here against the source before you decide.

Who owns Afterlife AI?

Idy Pty Ltd, an Australian private company registered in New South Wales, owns Afterlife AI and its sister brand Timeless AI. Both are registered business names on the same ABN, 22 688 561 042, which anyone can look up on the Australian Business Register. I am the founder and CEO, and the company holds the patent estate behind Executor Lock. Apple lists Idy Pty Ltd as the developer of the Afterlife AI app, a second, independent confirmation.

Where is Afterlife AI based?

Sydney, Australia. Idy Pty Ltd operates Afterlife AI from New South Wales, the register records a New South Wales location, and the terms name the courts of New South Wales for disputes. Data is hosted in Australia under the Australian Privacy Act 1988, with GDPR, the UK Data Protection Act and the CCPA applied for users in those places. Some processing partners sit outside Australia under standard contractual clauses, which the privacy policy discloses.

Does Afterlife AI sell my data?

No. The privacy policy states that we do not sell, rent or licence your personal data, and that we do not use your personal information to train AI models unless a separate agreement expressly permits it. The trust page says the same in plainer words: we do not sell your data and we do not use it to train general AI models. Your Persona learns only from what you record, and after your Executor Lock activates nothing can be added, retrained or commercialised, by anyone, including us.

Can I delete everything?

Yes, while you are alive, without conditions. The trust page names a right to forget: you may remove your Persona and all data at any time. The privacy policy commits to removing all personal data within 30 days of deletion, including backups. After your Executor Lock activates, deletion authority passes to your Executor under the rules you set, and the locked Persona is retained until your Executor requests deletion or 25 years pass, whichever comes first. Test the deletion on the free plan before you record anything that matters.

Are there honest Afterlife AI reviews I can trust?

Not on this page, on purpose. We publish no testimonials, star counts or user numbers here, because a company grading itself is worth nothing to you. Read the App Store listing, watch the Channel 10 segment, read the EL MUNDO interview and The Conversation's analysis, which is critical of the category. Then run your own review: build fifty memories free, export them, delete the account. Your own hour is a better review than anything I could quote.

• How much Afterlife AI costs: the three plans and the gift.

• The Afterlife AI app: iPhone, web, and the answer on Android.

• How Afterlife AI works: first screen to Executor Lock.

• The lines we will not cross: every refusal, with the reason.

• What happens when a digital legacy company shuts down: the failure this category has seen.

• ABN Lookup, ABN 22 688 561 042, checked 6 September 2026.

• Apple App Store, Afterlife AI: Digital Legacy App, checked 6 September 2026.

• Afterlife AI, About us.

• Afterlife AI, Privacy Policy.

• Afterlife AI, Trust is our foundation.

• Afterlife AI, Terms of Service.

• Afterlife AI, Pricing, checked 6 September 2026.

• ACCC, Checking a business is genuine.

• EL MUNDO, Ricardo F. Colmenero, interview with Chris Williams, 30 August 2026.

• Channel 10 News segment on Afterlife AI, January 2026.

• The Conversation, Wellett Potter, An 'AI afterlife' is now a real option, 4 February 2026.

• Spruson & Ferguson, IP Australia 2026 IP Report, 13 May 2026.

• IP Australia, Australian IP Report 2026.

Chris Williams is the founder and CEO of Afterlife AI and Timeless AI, the consumer brands of Idy Pty Ltd, Sydney, and the architect of Executor Lock. He has been interviewed by EL MUNDO, Channel 10 News, The Daily Telegraph and ABC on consent-first digital legacy. He previously founded Natural Solar, an Australian solar energy company. He is a father of four, and built the product he would want his own children to have.